Developed and executed in partnership with both external agencies and internal team to create engaging, disruptive, shareable content.
Designed and directed grand opening toolkit - collaborating on opportunities for localized adaptation.
Pedicabs took advance teams throughout the city distributing invitations to the grand opening. An interactive public mural was installed within the mall to highlight store location. Grand opening event featured local hip-hop dance group, VIPs and influencers with multiple sharing opportunities.
Concepted holiday engagement ideas for store associates and customers. Events included an in-store photo set, a card making station and “jingle jammie day” — an employee pajama dance party.
Grand opening event in support of Old Navy expansion into Mexico. Opening night celebration included a 3D video projection on the historic building facade.
