Partnership of internal store design and brand team to re-invent the store experience.
Headed team collaborating with store architects and fixture designers to evaluate all aspects of the store environment. Informed modular solutions to house product, photography, seasonal marketing, way-finding, and price signage.
Seasonal imagery panels and gift card fixtures at cashwrap.
Defined shop identity and treatment, paired with photography.
Direction for graphic treatment of original Old Navy advertising brand statement.
Active shop branding.
Lab store informed by other store design work. Ongoing trial of drastically reducing square footage, increasing service levels and ability to shop both online and in person.
