https://www.hesswork.com/recent-work daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521484253680-JQX7DYMZNYGNWGQENS5D/image179-1024x1024.jpg RECENT PROJECTS https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1522257898602-9TAGDM1FZREKD14SRTGP/image-asset.jpeg RECENT PROJECTS - BRAND ACTIVATION Led team in developing and launching standards shifting brand positioning from value to aspirational fashion. Defined editorial and visual guidelines. Directed execution for all brand touch points. Oversaw roll-outs to international partners and partnered with corporate communications team on employee facing activations. https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1522257778673-RXAPRQCS5FZ6JUE0NYHU/image-asset.jpeg RECENT PROJECTS - FIXTURES AND DISPLAY Headed team collaborating with store architects and fixture designers evaluating all aspects of the store environment. Informed modular solutions to house both product and signage. https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1522257003759-K7NGEG1A0ERI2MNEL97V/19024882_1437913969609925_1289768111725438673_o.jpg RECENT PROJECTS https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1522258761797-Y4J9GNXGHFJUJNXQLZG8/Plaid_HOL.jpg RECENT PROJECTS https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1769879137550-7HU3OB5CG562WHOJMGUN/Circle_G_BBY_CHT_P7.jpg RECENT PROJECTS https://www.hesswork.com/archive daily 0.75 2026-02-02 https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523677518997-CFBRDM7R3P3I54E026G0/image-asset.jpeg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523677351482-JQIJSXOXHCQ4VZI1VROF/IMG_4449.JPG FROM THE FLAT FILES - IDEA ROUTE POSTER Self promotional silkscreen poster for Idea Route Design. Blue, silver and bronze versions achieved by swapping the ink on the first screen and overprinting the black. Designed and produced with Patrick Nistler. Print Regional Design Annual 2007. https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523677799536-XH0B3FT9H30G799BAK7I/IMG_4463.JPG FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524199817808-IF8M6O6GG3R5ABRS9WAJ/BGP_crp.jpg FROM THE FLAT FILES - FILLMORE & WARFIELD CONCERT POSTERS FOR BILL GRAHAM PRESENTS Show posters for bands playing the Fillmore and Warfield. Designs by Idea Route: Jonathan Hess & Patrick Nistler. https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523681699647-CCKEL6EUE6B4C1QQOGYL/Color+Book+2.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523682030363-DOPZXY5D928CXBG04I78/Morcheeba+Final1.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523681709110-NHTBEAFOV9W2FYL6WW07/BGP.604_CursiveFin1_lores.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523681712047-C1GAGSMTU4HSKZB0SJYY/DamianStar.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523681694797-65RRM8B2WZGD9QKS7I8U/DP+3FLT.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1523682370216-CXSUCFBA8WS1VFYS5LZP/stoopid.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524203188733-UV7ZFZHIAN7RK8WMV5ZV/GrafSign_Etnies.jpg FROM THE FLAT FILES - SOLE TECHNOLOGY T-SHIRT GRAPHICS Tee graphics designed for Etnies skate and ThirtyTwo snowboard brands. Based on seasonal briefs — Patrick and I cranked out many ideas for submission. These are some of my favorites. Idea Route projects 2005 & 2006 https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524243070524-BUBJTM99PON0FSCY0YFV/BigEye_Etnies.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524202993675-Y2KNWGG2RXKV2KZGD0LJ/Paperbox_Etnies.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524198956253-2TO4RAFIGLSLDWFWIFLG/32tree.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524202985857-UNOMGBKDV4RU1BCZROU1/32_circle.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524199843503-4OXLCJQOCWEF9YBX4SG8/Icicles_32.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524202980750-V6U947EAVS91BO01GC0M/32_Brdr.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1525472200597-T1RZBOEGLTDPLQYA55VF/Stagg_4.jpg FROM THE FLAT FILES - STAGG CHILI Brand identity and packaging. Brief: To re-imagine Stagg brand and target young male consumers. Design inspired and created with Bill Charmatz illustrations from a 1955 Esquire Cookbook. Agency: Deutsch Design Works Design Directors: Jason Abreu and Jess Giambroni https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1525472194907-WCJAUKNBNQK1CYRQVJEX/Stagg_CountryWRP.jpg FROM THE FLAT FILES https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1524203052788-CP69Y139C8CWI0OKGCSR/ON+Hangtags2.jpg FROM THE FLAT FILES - OLD NAVY HANGTAGS Each tag was created to either brand a specific style or call out special attributes. This phase of Old Navy most items were named, branded and had their own special packaging. Projects designed with Jackie Salway as Art Director. Old Navy work from 1999-2002. https://www.hesswork.com/home daily 1.0 2026-02-10 https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770244395458-N890DW18OM74WQ6QDRCD/Circle_G_in_BBY_crop.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770243535506-EFHX05V8YYHJZ4E0W23R/WiFI_grid_V1-02.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1769875915628-KRGB1XXL3EPCZF5B0AB5/Home_endcap_detail_SR_26+copy.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770660218583-LM5AFAOXNGMW461UKZLH/grid_photo_Google-02.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770660183091-KHX6BJQPQESFE52IWMZL/grid_photo_Google-05.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770660197149-T19TC1TS1KZAZM0OB71Z/grid_photo_Google-04.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770244369300-XJUK9TYT40ST81O82L99/Tablet_mat_ext_endcap_crop.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770057809287-UWYWC5MYZVOLW6I816HA/THD_security_Bay.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145007507-SN1C3R11I3N64USRJK2X/Vietnam_VIP_crp.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145027667-XM28280UMOGOLZPGK6CQ/Pedi_Crp.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145087747-CCF4KE4TGAQNRY4FO0YW/heritage_wall_crp.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521563618628-H07RQA360HR3GMJ63S2T/ExteriorCrop.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521173790364-8P29267DMLB0TM2BNOHB/P3_CW_crop.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145077828-1QTCHTVTS0RFIC1SR7B5/HolidayStage_15_CRP.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145065716-EA3NHB0N0XPNTZFGCVTQ/Active_Jacket_CRP.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521145133190-5XBWB316GRAM4Q6A250T/Label_crop.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521147403617-ZVCTM3RPDNG5H08W803V/Suit_Up_crp.jpg Home BRAND & CAMPAIGNS https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521147656525-T4RHCPIN2LMR53FKR7DH/StoreSet_Crp.jpg Home ENVIRONMENT https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1521147801834-OJQYXP2ARKMXPUKDHEFT/Mural_Crp.jpg Home EXPERIENCE https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770744639075-GJXVIXXNWGTQFN8XD06Z/target_wearables_SQ.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770744670823-66HLZHHIJ61A2WA4SI2Z/Home_Health_endcap_SR_26.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770744769997-EKY8YZGGPXSBO3VZ6AH8/CHT_G_Home_App_Back.jpg Home https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/1770744924723-L1OEVC6XHREPIN9ZK9A9/Buds_display_BBY_PROMO.jpg Home https://www.hesswork.com/about daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/5aa80a1755b02c36c62e1031/efa50267-ceb7-4bac-a583-318d4bebf6de/Jonathan_2_12_Sq.jpg ABOUT